Corporate industrial brand equity and firm creditworthiness : the role of climate change commercial risks and opportunities recognition
Year of publication: |
2023
|
---|---|
Authors: | Rahman, Mahabubur ; Shimul, Anwar Sadat ; Cheah, Isaac |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 327-338
|
Subject: | Climate change | Creditworthiness | Environmental sustainability | Industrial brand equity | Klimawandel | Markenimage | Brand image |
-
Adewole, Olukorede, (2022)
-
Pai, Da Chang, (2015)
-
Leitner, Katharina Elisabeth, (2009)
- More ...
-
Rahman, Mahabubur, (2023)
-
Factors influencing students' reactions to ethical dilemmas in advertising'
Cheah, Isaac, (2020)
-
Motivations of playing digital games : A review and research agenda
Cheah, Isaac, (2021)
- More ...