Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Year of publication: |
2011
|
---|---|
Authors: | Aspara, Jaakko ; Tikkanen, Henrikki |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 9/10, p. 1446-1469
|
Subject: | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Öffentlichkeitsarbeit | Public relations | Kapitalanlage | Financial investment | Anlageverhalten | Behavioural finance | Finnland | Finland |
-
Aspara, Jaakko, (2010)
-
Usman Ahmad Qadri, (2020)
-
Linking corporate social responsibility with reputation and brand of the firm
He, Yifan, (2019)
- More ...
-
Influence of share owenership on repeat patronage
Aspara, Jaakko, (2008)
-
Adoption of corporate branding by managers : case of a Nordic business-to-business company
Aspara, Jaakko, (2008)
-
Aspara, Jaakko, (2009)
- More ...