Corporate Marketing in the Stock Market : The Impact of Company Identification on Individuals’ Investment Behaviour
Year of publication: |
2010
|
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Authors: | Aspara, Jaakko |
Other Persons: | Tikkanen, Henrikki (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Anlageverhalten | Behavioural finance | Kapitalanlage | Financial investment | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Finnland | Finland | Markenarchitektur | Brand architecture | Aktienmarkt | Stock market |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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