Corporate marketing leaders: the key attributes
Year of publication: |
2012
|
---|---|
Authors: | Scott, Crystal J. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 34.2012, 1, p. 41-46
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Leadership | Cross‐functional integration | Marketing strategy | Business functions | Vision | Charisma | Marketing |
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