Corporate marketing myopia and the inexorable rise of a corporate marketing logic
Year of publication: |
2011
|
---|---|
Authors: | Balmer, John M.T. |
Other Persons: | Powell, Shaun M. (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 9/10, p. 1329-1352
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate marketing | Corporate brands | Corporate identity | Corporate image | Corporate social responsibility | Corporate strategy | Organisational change | Organisational marketing |
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