Let's go green : planet, people, product, packaging, pricing, and promotion (6Ps)
Year of publication: |
2021
|
---|---|
Authors: | Achi, Awele ; Adeola, Ogechi ; Burgal, Vanessa |
Published in: |
Sustainable branding : ethical, social, and environmental cases and perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-42881-5. - 2021, p. 24-37
|
Subject: | Marketing | Nachhaltigkeit | Sustainability |
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