Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Petya Puncheva-Michelotti, Rod McColl, Andrea Vocino and Marco Michelotti
| Year of publication: |
2014
|
|---|---|
| Authors: | Puncheva-Michelotti, Petya ; McColl, Rod ; Vocino, Andrea ; Michelotti, Marco |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 6, p. 471-493
|
| Subject: | stakeholder identities | corporate patriotism | corporate reputation | Firmenimage | Corporate reputation | Stakeholder | Unternehmenskultur | Corporate culture | Nationalkultur | National culture | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489696