Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects
Year of publication: |
June (I) 2018
|
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Authors: | Antonetti, Paolo ; Maklan, Stan |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 149.2018, 4, p. 1005-1023
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Subject: | In-group bias | National identity | Sympathy | Negative word of mouth | Corporate social responsibility | Corporate social irresponsibility | Corporate Social Responsibility | Virales Marketing | Viral marketing | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Systematischer Fehler | Bias | Nationalkultur | National culture |
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