Corporate posts and tweets : brand control in Web 2.0
Kathleen S. Hartzel; Christopher J. Mahanes and Gregory J. Maurer; Jennette Sheldon; Christopher Trunick ...
| Year of publication: |
2011
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| Authors: | Hartzel, Kathleen S. ; Mahanes, Christopher J. ; Maurer, Gregory J. ; Sheldon, Jennette ; Trunick, Christopher |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : IKMS, ISSN 0219-6492, ZDB-ID 2225563-1. - Vol. 10.2011, 1, p. 51-58
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| Subject: | Markenführung | Brand management | Social Web | Social web | Kontrolle | Control |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126450