Corporate reputation and social media : a game theory approach
Year of publication: |
2015
|
---|---|
Authors: | Warin, Thierry ; Marcellis-Warin, Nathalie de ; Sanger, William ; Nembot, Bertrand ; Hosseinali Mirza, Venus |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 9.2015, 1, p. 1-22
|
Subject: | social media | social economics | brand tribalism | corporate reputation | Social Web | Social web | Firmenimage | Corporate reputation | Spieltheorie | Game theory | Öffentlichkeitsarbeit | Public relations |
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