Social media communication strategies
Paola Barbara Floreddu and Francesca Cabiddu
| Year of publication: |
2016
|
|---|---|
| Authors: | Floreddu, Paola Barbara ; Cabiddu, Francesca |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 5, p. 490-503
|
| Subject: | Customer engagement | Social media | Corporate reputation | Corporate communication | Online reputation | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Firmenimage | Online-Marketing | Internet marketing | Reputation | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2015-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615527