Corporate reputation as anticipated corporate conduct - introduction to the AMJ special issue
Year of publication: |
2009
|
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Authors: | Helm, Sabrina ; Gray, Brendan J. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 2, p. 65-68
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Subject: | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Stakeholder |
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