Corporate Reputation Management in den sozialen Medien : Grundprinzipien zur erfolgreichen Einbindung von Social Media
Ralf T. Kreutzer
| Year of publication: |
2014
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Firmenimage | Corporate reputation | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Deutschland | Germany | Corporate Identity | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 43 S. 14 schw.-w. Ill 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201410 |
| ISBN: | 3-658-06884-1 ; 978-3-658-06884-4 ; 978-3-658-06885-1 |
| Classification: | Öffentlichkeit ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408560