Extent: | XVII, 236 S. Ill., graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Machine generated contents note:1.Introduction. The New AbnormalPART I - UNDERSTANDING 2.Defining Online Reputation Threats 3.Strategic & Financial Threats 4.Societal, Cultural & Political Threats5.Legal & Behavioral Threats6.Operational & Technological Threats PART II - PLANNING 7.Identifying Online Reputation Threats 8.Analyzing & Mitigating Online Reputation Threats9.Learning How To Listen 10.Preparing For A Crisis PART III - DEFENDING 11.Handling Online Issues & Incidents 12.The Changing Face of Crises13.Responding To A Crisis 14.Recovering From A Crisis The Online Reputation Management Survival Kit. |
ISBN: | 978-1-137-38229-0 |
Classification: | Marketing ; Öffentlichkeit |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374814