Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Marcos Komodromos and Yioula Melanthiou
| Year of publication: |
2014
|
|---|---|
| Authors: | Komodromos, Marcos ; Melanthiou, Yioula |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 4, p. 470-480
|
| Subject: | business strategy | corporate reputation | corporate communication | corporate social responsibility | corporate image | service industry | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489056