Corporate reputations : development, maintenance, change and repair
Ronald J. Burke
| Year of publication: |
2011
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|---|---|
| Authors: | Burke, Ronald J. |
| Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 3-43
|
| Subject: | Firmenimage | Corporate reputation | Immaterielle Güter | Intangible goods | Strategisches Management | Strategic management | Risikomanagement | Risk management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011407