Corporate reputation : managing opportunities and threats
Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Burke, Ronald J. (ed.) ; Martin, Graeme (contributor) ; Cooper, Cary (contributor) |
| Publisher: |
Farnham : Gower |
| Subject: | Firmenimage | Corporate reputation | Strategisches Management | Strategic management | Stakeholder | Unternehmen | Öffentlichkeitsarbeit | Imagepflege |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 338 S. graph. Darst. 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 15 Beitr. Corporate reputations : development, maintenance, change and repair / Ronald J. Burke The meaning and measurement of corporate reputation / Gary Davies Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] Reputation and corporate social responsibility : a global view / Philip H. Mirvis Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg From applause to notoriety : organizational reputation and corporate governance / Charles McMillan The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges The role of the news media in corporate reputation management / Craig E. Carroll The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail Corporate governance and corporate reputation : a disaster story / Thomas Clarke Corporate rebranding / Dale Miller and Bill Merrilees Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| ISBN: | 978-0-566-09205-3 ; 0-566-09205-0 ; 978-1-4094-2327-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010906