Corporate social performance and consumer-retailer emotional attachment : the moderating role of individual traits
Pavlos A. Vlachos
| Year of publication: |
2012
|
|---|---|
| Authors: | Vlachos, Pavlos A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1559-1580
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Performance-Management | Performance management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitsmerkmal | Personality trait | Altruismus | Altruism | Szenariotechnik | Scenario analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707876