Corporate Social Responsibility and Future Managers – A Perception Analysis

The objective of this study is to find out the different groups of components influencing the perceptions of the future managers towards Corporate Social Responsibility (CSR). A survey through the self administered questionnaire on ten statements of CSR has been conducted among 200 post graduate management students spread over 20 management colleges in Warangal District of the state of Andhra Pradesh. The responses have been analyzed through Factor Analysis with the help of SPSS-17. The analysis resulted in grouping the ten statements into three factors – CSR Practices, CSR Approach, and CSR Viewpoint. Five components constituted CSR Practice factor which showed high factor score at 8.2 indicating it's prominence in framing the perceptions, followed by another three components grouped into the factor of CSR Approach with a factor score of 4.814. Another two components are grouped into a third factor – CSR Viewpoint, which showed a score of 1.022. Finally, the study concludes that the CSR practices are the influencing components of perceptions among future managers regarding CSR