Corporate social responsibility brand leadership : a multiple case study
Year of publication: |
2012
|
---|---|
Authors: | Lindgreen, Adam ; Xu, Yue ; Maon, François ; Wilcock, Jeremy |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 7/8, p. 965-993
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Marktführer | Market leader | Corporate Social Responsibility | Corporate social responsibility |
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