Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Rafael Currás-Pérez
| Year of publication: |
2008
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| Authors: | Currás-Pérez, Rafael |
| Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 5.2008, 2, p. 193-194
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009061957