Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Year of publication: |
2008
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Authors: | Currás-Pérez, Rafael |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 5.2008, 2, p. 193-194
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Spanien | Spain |
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