Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen
Hai Van Duong Dinh
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Hai Van Duong Dinh |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Glaubwürdigkeit | Credibility | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Soziale Wahrnehmung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 289 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. [253] - 289 |
| ISBN: | 978-3-8349-2615-9 ; 3-8349-2615-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701335