Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sana-ur-Rehman Sheikh; Rian Beise-Zee
| Year of publication: |
2011
|
|---|---|
| Authors: | Sheikh, Sana-ur-Rehman ; Beise-Zee, Rian |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 1, p. 27-39
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009747