Corporate super-brands : the roles of corporate image and reputation
Grahame Dowling
| Year of publication: |
2000
|
|---|---|
| Authors: | Dowling, Grahame |
| Published in: |
New directions in corporate strategy. - St. Leonards, NSW : Allen & Unwin, ISBN 1-86508-207-4. - 2000, p. 64-82
|
| Subject: | Firmenimage | Corporate reputation | Reputation | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565272