Corporate ventures into industrial markets : dynamics of aggressive entry
Year of publication: |
1987
|
---|---|
Authors: | MacMillan, Ian C. |
Other Persons: | Day, Diana L. (contributor) |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 2.1987, 1, p. 29-39
|
Subject: | Markteintritt | Market entry | Theorie | Theory | Industriegüter | Industrial goods |
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