Strategic attributes and performance in the BCG matrix : a PIMS-based analysis of industrial product businesses
Donald C. Hambrick, Ian C. MacMillan and Diana L. Day
| Year of publication: |
2009
|
|---|---|
| Authors: | Hambrick, Donald C. ; MacMillan, Ian C. ; Day, Diana L. |
| Published in: |
Strategy, structure and leadership. - Los Angeles, Calif. [u.a.] : Sage. - 2009, p. 15-33
|
| Subject: | Strategisches Management | Strategic management | Marktanteil | Market share | Kontingenztheorie | Contingency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807185