Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Year of publication: |
2008
|
---|---|
Authors: | Gill, Matthew |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 3, p. 180-192
|
Subject: | Motorsport | Sportorganisation | Sport organization | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | USA | United States |
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