Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Year of publication: |
2009
|
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Authors: | Cleveland, Mark ; Laroche, Michael ; Papadopoulos, Nicolas G. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 1, p. 116-146
|
Subject: | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Strukturgleichungsmodell | Structural equation model |
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