Cost-effective service excellence
Year of publication: |
January 2018
|
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Authors: | Wirtz, Jochen ; Zeithaml, Valarie A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 1, p. 59-80
|
Subject: | Service excellence | Productivity | Cost-effectiveness | Dual culture strategy | Ambidexterity | Buffering | Front office minus | Modularization | Self-service technology | Focused service factory | Technologie | Technology | Büro | Office | Industrieanlage | Manufacturing plant | Dienstleistung | Services | Kultur | Culture | Strategie | Strategy |
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