Defining and relating price, perceived quality, and perceived value
by Valarie A. Zeithaml
| Year of publication: |
1987
|
|---|---|
| Authors: | Zeithaml, Valarie A. |
| Publisher: |
Cambridge, Massachusetts |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Preis | Price | Theorie | Theory |
| Extent: | V, 40 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000774050