Cost-per-impression pricing for display advertising
Year of publication: |
May-June 2018
|
---|---|
Authors: | Fridgeirsdottir, Kristin ; Najafi-Asadolahi, Sami |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 66.2018, 3, p. 653-672
|
Subject: | queueing systems | online advertising | pricing | Markov chains | cost per impression | viewers targeting | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Markov-Kette | Markov chain | Warteschlangentheorie | Queueing theory | Werbewirkung | Advertising effects | Werbung | Advertising |
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