Costly signaling : Asian Americans and the role of ethnicity in the willingness to pay more for socially responsible products
Year of publication: |
2017
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Authors: | Lee, Yoon-Joo |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 2, p. 277-302
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Subject: | Asian Americans | cost signaling theory | ethnicity | socially responsible products | Ethnische Gruppe | Ethnic group | Zahlungsbereitschaftsanalyse | Willingness to pay | Asiaten | Asians |
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