Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies As Multiproduct Firms
Year of publication: |
1994
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Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 3.1994, 3, p. 437-480
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