Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, P.
| Year of publication: |
2013
|
|---|---|
| Authors: | Král, Petr |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 2.2013, 3, p. 15-21
|
| Subject: | country of origin | marketing | luxury | branding | Tschechien | Czech Republic | Luxusgüter | Luxury goods | Privatisierung | Privatization | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344406