Exploration of opportunities for development of CEE domestic luxury brands : case of the Czech Republic
Year of publication: |
2020
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Authors: | Olšanová, Květa ; Cook, Gina ; Král, Petr ; Vilikus, Ondřej ; Zlatić, Marija |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 9.2020, 4, p. 59-72
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Subject: | luxury | country of origin | branding | domestic luxury | Tschechien | Czech Republic | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
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