Counterfeits in online retailing : how they are sold and what can be done to fight back
Year of publication: |
2017
|
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Authors: | Stöttinger, Barbara ; Gschwendner, Julia |
Published in: |
Ethics in marketing : international cases and perspectives. - New York : Routledge, ISBN 978-1-138-64808-1. - 2017, p. 130-134
|
Subject: | Online-Handel | Online retailing | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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