Original brands and counterfeit brands : do they have anything in common?
Year of publication: |
2008
|
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Authors: | Penz, Elfriede ; Stöttinger, Barbara |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 2, p. 146-163
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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