Counterintuitive marketing : achieve great results using uncommon sense
Kevin J. Clancy and Peter C. Krieg
| Year of publication: |
2000
|
|---|---|
| Authors: | Clancy, Kevin J. ; Krieg, Peter C. |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Marketing | Strategie | Planung | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 350 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-684-85555-0 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004603603