Market led strategic change : transforming the process of going to market
Alternative title: | Market-led strategic change |
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Year of publication: |
2009 ; 4. ed.
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Authors: | Piercy, Nigel |
Publisher: |
Amsterdam [u.a.] : Elsevier |
Subject: | Marketing | Strategie | Wandel | Markteintrittsstrategie | Strategic planning |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Counterintuitive marketing : achieve great results using uncommon sense
Clancy, Kevin J., (2000)
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Interorganisationale Netzwerke : Nutzung Sozialen Kapitals für Markteintrittsstrategien
Kröll, Anna-Martina, (2003)
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S., (2005)
- More ...
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Strategic customer management : strategizing the sales organization
Piercy, Nigel, (2009)
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Total integrated marketing : breaking the bounds of the function
Hulbert, James M., (2005)
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Cravens, David W., (2006)
- More ...