Country equity : conceptualization and empirical evidence
Year of publication: |
2010
|
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Authors: | Pappu, Ravi ; Quester, Pascale |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 19.2010, 3, p. 276-291
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kraftfahrzeug | Motor vehicle | Fernsehgerät | Television set | Australien | Australia |
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