A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Year of publication: |
2021
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale |
Other Persons: | Londoño, Juan Carlos (contributor) ; Elms, Jonathan (contributor) ; Davies, Keri (contributor) |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-3
|
Subject: | Retailer awareness | Retailer associations | Retailer loyalty | Retailer equity | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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