Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
Year of publication: |
2015
|
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Authors: | M. Ulgado, Francis ; Wen, Na ; Lee, Moonkyu |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | China | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (24 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Asian Journal of Business Research, Vol. 1, No. 2, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 26, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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