Country of origin advertising and US demand of imported wine : an empirical analysis
Year of publication: |
2012
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Authors: | Sam, Abdoul G. ; Thompson, Stanley |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 19.2012, 16/18, p. 1871-1877
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Subject: | Wein | Wine | Werbung | Advertising | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | USA | United States |
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