Exploring purchase intention of green skincare products using the theory of planned behavior : testing the moderating effects of country of origin and price sensitivity
Year of publication: |
January 2017
|
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Authors: | Hsu, Chia-Lin ; Chang, Chi-Ya ; Yansritakul, Chutinart |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 145-152
|
Subject: | Environmental problem | Green skincare product | Country of origin | Price sensitivity | The theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Herkunftsbezeichnung | Designation of origin |
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