Country-of-origin and private-label merchandise
Year of publication: |
2012
|
---|---|
Authors: | Parsons, Andrew G. ; Ballentine, Paul W. ; Wilkinson, Helene |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 594-608
|
Subject: | Ursprungsregeln | Rules of origin | Handelsmarke | Store brand | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Neuseeland | New Zealand | Australien | Australia | China |
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