Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia
Year of publication: |
2008
|
---|---|
Authors: | Amine, Lyn Suzanne |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 17.2008, 4, p. 402-422
|
Subject: | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Ethnologie | Ethnology | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour | Frankreich | France | USA | United States |
-
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal, (2012)
-
Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan, (2011)
-
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter, (2011)
- More ...
-
Amine, Lyn Suzanne, (2008)
-
Multinational corporations in Eastern Europe : welcome trade partners or unwelcome change agents?
Amine, Lyn S., (1986)
-
A longitudinal study of offset agreements in the US aircraft industry : 1966 - 1990
Brennan, David J., (1991)
- More ...