Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Year of publication: |
2011
|
---|---|
Authors: | Kabadayi, Sertan ; Lerman, Dawn |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 1, p. 102-126
|
Subject: | Herkunftsbezeichnung | Designation of origin | Spielwarenbranche | Toy industry | Chinesisch | Chinese | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Meinung | Opinion | China | USA | United States |
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