Country-of-origin effects and consumer attitudes towards luxury brands : evidence from Switzerland and Singapore
submitted by Anna Helena Glamheden
| Year of publication: |
2006
|
|---|---|
| Authors: | Glamheden, Anna Helena |
| Subject: | Schweiz | Luxusgut | Verbraucherverhalten | Singanpur |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 189 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | St. Gallen, Univ., Diss., 2006 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004874532