Further considerations on the relevance of country-of-origin research : comment
Year of publication: |
2008
|
---|---|
Authors: | Usunier, Jean-Claude ; Cestre, Ghislaine |
Other Persons: | Josiassen, Alexander (reviewed) ; Harzing, Anne-Wil (contributor) |
Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 5.2008, 4, p. 271-274
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | USA | United States | Theorie | Theory | Herkunftsbezeichnung | Designation of origin |
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