Further considerations on the relevance of country-of-origin research : comment
Jean-Claude Usunier; Ghislaine Cestre
| Year of publication: |
2008
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Cestre, Ghislaine |
| Other Persons: | Josiassen, Alexander (reviewed) ; Harzing, Anne-Wil (contributor) |
| Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 5.2008, 4, p. 271-274
|
| Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804458